Wolfville is Canada's first Fair Trade Town, as designated by TransFair Canada, an organization that certifies fair trade products.
Fair trade towns must achieve six goals: city council must pass a resolution in favour of fair trade and agree to use such products for its own needs; the products are made available in shops and cafes; support is demonstrated by local workplaces, faith groups and schools; interest is demonstrated by the media and the general public; a steering committee is created; and other ethical and sustainable consumption initiatives are promoted.